Discover the Top Toy Brands Not Made in China

Grey Vilac toy car

The Benefits of Toys Not Made in China

You have the general idea of what you are looking for or you wouldn’t be here. Manufacturing should not all be concentrated in one place, especially when it comes to products for kids. The jobs and the opportunities should exist for workers in other countries as well. Other countries typically have stricter workplace and environmental safety regulations. Quality control is easier when the factory is smaller and customer service can be better when the factory follows better manufacturing practices. Toys not made in China often adhere to stricter safety standards, ensuring better quality and safety for kids.

What’s also very important is the lower carbon footprint that results from shorter shipping distances. This reduction in shipping distances significantly lessens the environmental impact. The toys do not need to be loaded into a shipping container and piled high on a tanker.

Companies in North America and Europe That Still Make Toys There

North America

  1. Green Toys Inc. (USA)Green Toys train not made in China

Green Toys belongs at or near the top of any list of responsible toy manufacturers. Based in Los Angeles, California, Green Toys is renowned for its highly eco-friendly toys made entirely from recycled plastic from milk jugs. Their local production is carried out in a dedicated facility in the United States, which is relatively uncommon in an industry that often outsources overseas.

No screens or batteries, just high quality recycled plastic toys that are reasonably priced, nearly unbreakable and easy to keep clean.

  1. Lincoln Logs (USA)Lincoln Logs with fence

Lincoln Logs are another toy not made in China that is worthy of high praise. They actually were manufactured in China until 2015 when they moved back to Maine. As American as can be: named after the 16th President and originally designed in 1916 by John Lloyd Wright, son of the famous American architect Frank Lloyd Wright when they were working in Japan. Fun fact – at one point in the 1970s they were made out of plastic, but they switched back to making them from sustainable wood. Children learn what houses are really made of, and the opportunity for creative play is unlimited.

  1. Little Tikes (USA)Little Tikes Cozy Coupe not made in China

Little Tikes is another company with toys that are not made in China for children. Most of their products, including their iconic Cozy Coupe toy car, are made in their factory in Hudson, Ohio. That’s a good thing, as these toys are larger and heavier than many other toys. They offer toy electric cars and toy gas-powered toy cars, as well as toy cars with real 12 volt battery power.

  1. Slinky (USA)Retro Slinky in box

The mid-century Slinky was invented in 1943 by mechanical engineer Richard James, who took a spring used by the Navy and modified its design until he could make it walk on its own down stairs and inclines. Continuously made in America, the Slinky has been part of people’s own childhoods and those of their children and grandchildren. Slinky Dog from the Toy Story movies joined Woody and Buzz as living embodiments of twentieth-century play culture. For less than $5, a child can carry on the tradition of the original fidget toy.

Europe

  1. LEGO Group (Denmark)Classic LEGO Box not made in ChinaLEGO (always singular) has been part of growing up for many children and adults, helping them develop creativity, problem solving and building skills. Since 1932, LEGO bricks have become one of the most popular and recognizable toys in the world. Their interlocking design means endless possibilities to build and rebuild structures, vehicles and whatever else comes to mind.One of LEGO’s greatest strengths is its ability to encourage imagination and critical thinking. Unlike traditional toys with set functions, LEGO sets can challenge children to design and build their own models.The brand has also moved into movies, video games and theme parks in its partnerships with franchises like Star Wars, Harry Potter and Marvel.

    LEGO’s philosophy of “learning through play” supports cognitive and social development and makes learning fun. And its commitment to sustainability shows it’s serious about being environmentally responsible.

    LEGO’s enduring popularity is because it’s for everyone, across all ages and interests. It’s entertainment, education and creativity all in one, it’s more than just a toy. Whether for casual play, serious design projects or educational use LEGO is inspiring builders worldwide.

  2. Vilac (France)Grey Vilac toy carVilac has been making wooden toys in Grenoble, France since 1911. With all that experience, Vilac combines traditional craftsmanship with modern design to make timeless toys that spark imagination in children as well as adults. Their range includes early learning toys, cars, puzzles and musical instruments to inspire creativity and encourage play.Some of Vilac’s best sellers are their ride-on toys, like the metal speedster cars, which provide hours of active play and screen-free exercise.Vilac’s wooden puzzles and stacking blocks also teach problem solving and hand-eye coordination.

    Vilac’s commitment to quality and safety is visible in the use of durable materials and non-toxic paints, so their toys are long lasting and safe for children. They keep the charm of traditional wooden toys and modern design. 

  3. Smoby (France)Scoby Space Driver toy

Smoby is the largest toy company in France with a long history dating back to 1924, although they only started making toys in 1970. They specialize in high quality plastic toys to help children develop through play. Their range is particularly known for role-play and outdoor toys. They are most famous for their ride-on vehicles, tractors, scooters and motorcycles that children can pedal or push. These vehicles often have realistic details like adult vehicles so children can use their imagination and develop their motor skills. Beyond vehicles, Smoby makes playhouses, kitchens and workshop sets. Their outdoor play equipment includes slides, playhouses and sports equipment to encourage physical activity and social interaction. Safety and durability is important to Smoby and they manufacture their toys to meet European safety standards. Smoby’s philosophy is to create toys that have educational value and entertainment. 

Conclusion

So that’s seven companies that still sell toys not made in China. Unfortunately, other companies such as Hasbro, Mattel, Brio and Corgi may still be located with offices in North America and Europe, but nevertheless outsource their manufacturing to factories in China.

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